Data protection

The person responsible for data processing is:
STRAEDE UG (limited liability)
Maarweg 28
50933 Cologne
Germany
info@straede.cc

We are pleased about your interest in our online shop. Protecting your privacy is very important to us. Below we will inform you in detail about how your data is handled.

1. Access data and hosting

You can visit our websites without providing any personal information. Every time a website is accessed, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, date and time of retrieval, amount of data transferred and the requesting provider (access data) and documents the retrieval. This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offering. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in a correct presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.

Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this data protection declaration, all access data and all data collected in the forms provided on this website are processed on its servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this data protection declaration.

Our service providers are located and/or use servers in the USA and other countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with you is based on standard data protection clauses from the European Commission.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: Canada

2. Data processing for contract processing and contact

2.1 Data processing for contract processing

We collect personal data if you voluntarily provide it to us as part of your order or when you contact us (e.g. via contact form or email). Mandatory fields are marked as such because in these cases we absolutely need the data to process the contract or to process your contact and you will not be able to complete the order or send the contact without providing it. Which data is collected can be seen from the respective input forms.
We use the data you provide to process the contract and process your inquiries in accordance with Article 6 Paragraph 1 Sentence 1 Letter b GDPR. Further information on the processing of your data, in particular on the transfer to our service providers for the purposes of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed, your data will be restricted for further processing and deleted after any retention periods under tax and commercial law have expired in accordance with Art 6 Paragraph 1 Sentence 1 Letter a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

2.2 Contacting us

3. Data processing for the purpose of shipping processing

In order to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 Letter b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, to the extent that this is necessary for the delivery of ordered goods.

4. Data processing for payment processing

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the payment method selected, we pass on the data necessary to process the payment transaction to our technical service providers who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, to the extent that this is necessary to process the payment. This serves to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 Letter b GDPR. In some cases, the payment service providers collect the data required to process the payment themselves, for example on their own website or via a technical integration in the ordering process. The data protection declaration of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please contact us using the contact option described in this data protection declaration.

4.2 Data processing for the purpose of preventing fraud and optimizing our payment processes

If necessary, we give our service providers further data, which they use together with the data necessary to process the payment as our processors for the purposes of fraud prevention and optimizing our payment processes (e.g. invoicing, processing disputed payments, accounting support). In accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR, this serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in our protection against fraud and in efficient payment management.

5. Advertising via email

5.1 Email newsletter with registration

If you register for our newsletter, we will use the data required for this or provided separately by you to regularly send you our email newsletter based on your consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR. You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided in the newsletter. After unsubscribing, we will delete your email address from the recipient list unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 Letter a of the GDPR or we reserve the right to use your data beyond this is permitted by law and about which we inform you in this statement.

5.2 Newsletter dispatch

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this data protection declaration.

6. Cookies and other technologies

General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies).
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart). As part of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR.

We also use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to demonstrate consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.

7. Use of cookies and other technologies for web analysis and advertising purposes

If you have given your consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR, we use the following cookies and other third-party technologies on our website. Once the purpose has ceased to exist and we have stopped using the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with future effect. Further information about your revocation options can be found in the section “Cookies and other technologies”. Further information, including the basis of our cooperation with each provider, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact option described in this data protection declaration.

7.1 Use of Google services for web analysis and advertising purposes

We use the technologies presented below from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transmitted to a server at Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with you is based on standard data protection clauses from the European Commission. If your IP address is collected via Google technologies, it will be shortened by activating IP anonymization before it is stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between those jointly responsible in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's data protection information.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies can be used. Your IP address will generally not be combined with other data from Google. The data processing takes place on the basis of an agreement on order processing by Google.

Google Ads

For advertising purposes in the Google search results and on third-party websites, the so-called Google remarketing cookie is set when you visit our website, which is automatically generated by the collection and processing of data (IP address, time of visit, device and browser information and information about your use of our website) and enables interest-based advertising using a pseudonymous CookieID and based on the pages you visit. Data processing beyond this only takes place if you have activated the “personalized advertising” setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you came to our website via a Google Ads advertisement. For this purpose, cookies can be used and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or registering for a newsletter) can be collected, from which pseudonyms are used Usage profiles are created.

Google Maps

In order to visually display geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it by Google. We have no influence on this subsequent data processing.

Google reCAPTCHA

For the purpose of protecting against misuse of our web forms and against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information and information about your use of our website) and uses a so-called JavaScript and cookies analyze your use of our website. In addition, other cookies stored in your browser by Google services are evaluated. Personal data is not read or saved from the input fields of the respective form.

7.2 Use of Facebook services for web analysis and advertising purposes

Use of Facebook Pixel

We use the Facebook Pixel as part of the technologies presented below from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”). With the Facebook Pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or registering for a newsletter) are automatically collected and stored, from which data is used Usage profiles can be created using pseudonyms. As part of the so-called extended data comparison, information is also hashed and stored for comparison purposes, with which individuals can be identified (e.g. names, email addresses and telephone numbers). For this purpose, when you visit our website, the Facebook pixel automatically sets a cookie, which automatically enables your browser to be recognized when you visit other websites using a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is usually transmitted to a server at Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. If the transfer of data to the USA is our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook 's data protection information.

Facebook Analytics

As part of Facebook Analytics, statistics about visitor activities on our website are created from the data collected with the Facebook pixel about your use of our website. The data processing takes place on the basis of an agreement on order processing by Facebook. Your analysis serves to optimally display and market our website.

Facebook Ads

We use Facebook Ads to advertise this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the precise implementation, in particular the decision about the placement of the ads to individual users. Unless otherwise stated for the individual technologies, data processing takes place on the basis of an agreement between those jointly responsible in accordance with Art. 26 GDPR. The joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. This does not cover subsequent data processing by Facebook Ireland.

Based on the statistics about visitor activities on our website created via Facebook Pixel, we operate group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group. As part of the extended data comparison that takes place to determine the respective target group (see above), Facebook acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing.

Using Facebook Pixel Conversions, we measure your subsequent usage behavior for web analysis and event tracking when you reach our website via an advertisement from Facebook Ads. The data processing takes place on the basis of an agreement on order processing by Facebook.

7.3 Other providers of web analysis and online marketing services

Use of Hotjar for web analysis

For the purpose of website analysis, technologies from Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta (“Hotjar”) are used to automatically collect data (IP address, time of visit, device information). and browser information as well as information about your use of our website) are collected and stored, from which usage profiles are created using pseudonyms. Cookies can be used. The pseudonymized usage profiles will not be combined with personal data about the bearer of the pseudonym without a separate, express consent. Hotjar works for us on our behalf.

8. Social media

Our online presence on Facebook, Instagram, LinkedIn

If you have given your consent to the respective social media operator in accordance with Article 6 Paragraph 1 Sentence 1 Letter a of the GDPR, your data will be automatically collected for market research and advertising purposes when you visit our online presence on the social media mentioned above and stored, from which usage profiles are created using pseudonyms. These can be used, for example, to display advertisements within and outside the platforms that presumably match your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media operator as well as a contact option and your related rights and setting options to protect your privacy, please refer to the provider's data protection information linked below. If you still need help with this, you can contact us.

Facebook is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”) The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a Facebook server, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with you is based on standard data protection clauses from the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. You can find more information (about Insights data) here.

Instagram is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”) The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a Facebook server, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with you is based on standard data protection clauses from the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. You can find more information (about Insights data) here.

LinkedIn is an offer from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transferred to a server at LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with you is based on standard data protection clauses from the European Commission.

9. Contact options and your rights

9.1 Your Rights

As a data subject, you have the following rights:

  • in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
  • in accordance with Art. 16 GDPR, you have the right to immediately request the correction of incorrect or complete personal data stored by us;
  • In accordance with Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing is required
    • to exercise the right to freedom of expression and information;
    • to fulfill a legal obligation;
    • for reasons of public interest or
    • is necessary to assert, exercise or defend legal claims;
  • in accordance with Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data, to the extent that
    • you dispute the accuracy of the data;
    • the processing is unlawful but you object to its deletion;
    • we no longer need the data, but you need it to assert, exercise or defend legal claims or
    • you have objected to the processing in accordance with Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible;
  • in accordance with Art. 77 GDPR you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or work or at our company headquarters.

Right to object

To the extent that we process personal data as explained above to protect our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If processing is carried out for other purposes, you only have the right to object if there are reasons that arise from your particular situation.

After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is necessary for the establishment, exercise or defense of serves legal claims.

This does not apply if the processing is carried out for direct marketing purposes. We will then no longer process your personal data for this purpose.

9.2 Contact options

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our legal notice.


Data protection declaration created with the Trusted Shops legal copywriter in cooperation with FÖHLISCH Rechtsanwälte.

contact form

Do you have something on your mind or do you have questions? Let us know your concerns using the contact form below and we will be happy to help you. Alternatively, you can also send an email to support@straede.cc.