Serpentinen in den Bergen
straede

community

Below you will find an overview of our community engagement, design process and sustainability approach.

Rennradfahrer auf Bergstraße
Our

community

Become part of our community and share your enthusiasm for cycling with us on crew rides or community events. We regularly communicate with the community via social media and our newsletter. You want to be there? Click here to go to our Instagram channel; you can subscribe to our newsletter at the end of this page. We look forward to seeing you!

Designprozess der Radbekleidung von straede
Our

design process

We develop all products together with the community. We want to know from you regularly what moves you and which product ideas inspire you. We also send interested parties products to test and integrate your feedback into the development process. And why all this? On the one hand this saves resources and on the other hand we want to give you a say and make straede a community project.

Zwei Rennradfahrer fahren Serpentinen mit der Radbekleidung von straede
Our

sustainability approach

We want to integrate sustainability into our brand concept as well as possible. That's why we consciously avoid unnecessary plastic and use 100% recyclable material for our packaging. The main focus of our products is longevity in order to promote resource-saving production of consumer goods. In addition, we are working on a comprehensive recycling program in the long term that complements our existing crash policy.