The straede story
From the heart of Cologne, we develop cycling clothing that makes you look good on and off the bike. Minimalism is a central element here: fewer but well-thought-out products with high functionality. Reduce complexity so you can focus on what's important: cycling.
Lukas - founder of straede
When I started cycling, many things were too complex for me. I wanted to change that! True to the motto "less is more", straede concentrates on minimalist designs and places the focus on a few but well thought-out products.
What does straede actually mean?
straede is derived from the Danish word stræde and can either mean "street" or "close to". But much more important: the Nordic mindset.
Minimalism can be found in many elements of Nordic culture. Simplicity with accents, a balance of coolness and elegance. It is precisely these characteristics that straede wants to embody.