The straede story
From the heart of Cologne, we develop cycling clothing that makes you look good on and off the bike. Minimalism is a central element here: fewer but well-thought-out products with high functionality. Reduce complexity so you can focus on what's important: cycling.
Lukas - founder of straede
When I started cycling, many things were too complex for me. I wanted to change that! True to the motto "less is more", straede concentrates on minimalist designs and places the focus on a few but well thought-out products.
Caro - founder of straede
It has always been important to me to have products that not only look good, but also perform well. I also feel closely connected to the cycling community and would like to give them the opportunity to participate in straede.
What does straede actually mean?
straede is derived from the Danish word stræde and can either mean "street" or "close to". But much more important: the Nordic mindset.
Minimalism can be found in many elements of Nordic culture. Simplicity with accents, a balance of coolness and elegance. It is precisely these characteristics that straede wants to embody.