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From the heart of Cologne, we develop cycling clothing that makes you look good on and off the bike. Minimalism is a central element here: fewer but well-thought-out products with high functionality. Reduce complexity so you can focus on what's important: cycling.
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What does straede actually mean?
straede is derived from the Danish word stræde and can either mean "street" or "close to". But much more important: the Nordic mindset.
Minimalism can be found in many elements of Nordic culture. Simplicity with accents, a balance of coolness and elegance. It is precisely these characteristics that straede wants to embody.