Become a straede partner

Are you a local retailer and want to offer minimalist cycling clothing in your store? Then please contact us by email at or use the contact form below. We look forward to seeing you!

Become a dealer now

What does street actually mean?

straede is derived from the Danish word stræde and can mean either “street” or “close-fitting”.

But much more important: the Nordic mindset. Minimalism is a central element here: fewer but well-thought-out products with high functionality. Reduce complexity so you can focus on what's important: cycling.