Become a straede partner

Are you a local retailer and want to offer minimalist cycling clothing in your store? Then please contact us by email at support@straede.cc or use the contact form below. We look forward to seeing you!

Become a dealer now

What does street actually mean?

straede is derived from the Danish word stræde and can mean either “street” or “close-fitting”.

But much more important: the Nordic mindset. Minimalism is a central element here: fewer but well-thought-out products with high functionality. Reduce complexity so you can focus on what's important: cycling.